According to the source, restaurant franchise Steak 'n Shake canceled plans to accept Ethereum for payments and will continue accepting Bitcoin after community blowback. According to the source, this keeps BTC as the only cryptocurrency accepted by the chain, while ETH payments were withdrawn. According to the source, traders tracking crypto merchant adoption should note BTC remains supported at this merchant while ETH is not.

According to the source, Steak 'n Shake canceled its plan to accept Ethereum (ETH) payments following pushback from Bitcoin advocates on Oct 13, 2025, the source reports. According to the source, this reversal highlights community-driven pressure shaping merchant crypto payment choices, a dynamic traders often track through ETH/BTC relative performance and merchant adoption headlines. According to the source, traders should monitor ETH/BTC reaction around the announcement window and subsequent merchant-payment news flow for confirmation of sentiment shifts.

According to @pete_rizzo_ on Twitter, fast food giant Steak 'n Shake has released a new commercial prominently featuring the Bitcoin logo. This public endorsement signals a growing trend of mainstream brands embracing Bitcoin, which could increase BTC's market visibility and drive retail adoption. Traders should monitor related sentiment shifts, as heightened brand exposure often correlates with increased spot and derivatives trading volumes in the cryptocurrency market (source: @pete_rizzo_ on Twitter, May 24, 2025).